SEO stands for search engine optimization and is the process of increasing traffic to your site. SEO can be divided into two main areas:
- On page optimization – amending the structure of the code on the site and including keywords in the code and copy
- Off page optimization – link building – driving traffic to the site through networking, blogs and press releases.
Where to begin
SEO should be the first thing you think about when you decide to build a website for your company. Unfortunately it is often an after thought, only considered briefly once the site has been built.
Getting started in SEO