Word of mouth – There are different ways to get your brand out there. There are many people to follow, there is lots advice, so whose advice should you be listening to and who should you be avoiding? Firstly as marketers it is important to understand who your consumers trust enough to take advice from and secondly how do you become a trusted source for customers to follow you?
Forrester’s Marketing Forum shed some light on some interesting findings about influencers, adopters and general consumption habits of how people follow advice and who your customers could be listening to. We need to realise that those influences are diverse and we need to find way ways to target them directly.
How strong is Word of Mouth Marketing on the Web?
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