4.50 pm How to Monitor & Measure Social Media Marketing Campaigns
Maria Ogneva, Global Director of Community, Attensity
We might know how to generate buzz, but how do we know if it’s working? Hear how listening technologies can help with measurement.
So, why do you want to monitor? Because people will talk about your brand whether people are there or not.
- Create a plan so that when a crisis happens (like Nestles’ Facebook page), you are set.
- Make sure to triage – influencer analytics (Klout) /sentiment/message type/content.
- Remember your objectives – just because you can measure something does not mean that you should.
- Listen to the keywords you are monitory. Where people are taking about your brands is where you should be.
- With Sentiment analysis – if you want sentiment from an article, just read it.
- When it comes to monitoring, garbage in -> garbage out.
Day closes out with remarks by conference co-organizer Luke Brinley Jones
- Kick Ass Apps are key.
- Reporters say feed us facts.
- Best metric is having customers “tattoo” their logos on their backs.
-Samantha
How to Monitor & Measure Social Media Marketing Campaigns
