In affiliate marketing, we talk a lot about traffic. Quality traffic that converts well is what gets the juices flowing for both publishers and advertisers. Tracking software is critical for making sure the advertisers pay proper commissions to publishers.
But there is another type of traffic that we don’t talk much about. This is communication traffic, flowing back and forth between affiliate managers trying to push their programs to potential or current affiliates, and vice versa. Whether they think about it or not, affiliate marketers are managing this communication traffic using a panoply of tools such as email applications, calendars, Excel sheets, social media and networks. But none of these tools manages this traffic with the equivalent effectiveness that tracking software does for tracking statistics.
How Using CRM Benefits Affiliate Managers
