Inbound marketing holds another great advantage over traditional based marketing as well. It is not interruption based. On average people are hit with 2000 outbound marketing interruptions per day! With so many interruptions it is no wonder people have developed things like caller ID, spam filters, PVR's and satellite radio to try to cut down on these interruptions. Inbound marketing doesn't rely on these interruptions. People find your website when they want to. The benefit is two-fold. First, you avoid all the creative ways people have come up with to avoid these interruptions. Secondly, you don't risk losing potential leads due to interrupting people at a bad time.
Traditional marketers know the value of word of mouth advertising. Inbound marketing takes the idea of word of mouth to extreme levels. When you create some content for your website, such as a helpful tutorial related to your company, it has the chance of going viral. This is the ultimate form of word of mouth advertising. Information just flows so fast on the internet due to email, instant messaging, Twitter, Facebook and etc that hundred, thousands and yes even millions of people might see your content. You could have thousands of people talking about your product or services in minutes! Inbound marketing and the internet make that possible.
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