Posted by unregistered user:
Probably one of the most widely neglected aspects of Search Engine Optimization is Information Architecture. At this point, most SEO’s agree that a website’s URL naming structure, as well as the keywords used in the URL structure have a significant impact on search rankings. Think about it this way, a website’s URL structure is merely a set of folders or categories used to create a hierarchy of information. Thus, when you begin to establish your site, start by creating a taxonomy of the keyword groupings you generated from your Keyword Research.
Let’s look at an example. If your site is about Team Sports, then your Michael Jordan page would look something like this:
Information Architecture: The Foundation of any Website
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