Over 10 years ago, a small company named Google set out to solve a new problem created by the explosive growth of the World Wide Web. The problem was Information Retrieval…and the answer was simply, a SEARCH ENGINE! The purpose of their search engine was to build a library of web pages, and be able to serve up relevant pages upon user request. First, they had to understand what a given website was about. Next, they had to determine which ones were the most relevant. And finally, they had to provide a set of standards and tools that webmasters could use to make their sites more accessible and understandable to the engines.
This scenario gave rise to a new segment of the Internet Marketing Industry now known as Search Engine Optimization (SEO). Now, some people tend to look at SEO as some sort of trickery…quite the contrary! Anyone who has been to one of a search conferences like SMX or SES, or reads well respected SEO blogs are well aware that this is a very intelligent, scientific industry. It involves tons of testing, experimentation, data analytics, beakers and Bunsen burners!
Search Engine Optimization, In Context!
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