The Pay-Per-Call Opportunity – An Interview with Jason Spievak, CEO of RingRevenue
Q: There has been a lot of buzz lately about pay-per-call, and most of the top affiliate networks are getting on board with it. Tell us what it is and how affiliates can use it.
The Pay-Per-Call Opportunity – An Interview with Jason Spievak, CEO of RingRevenue
Not sure I will use this right now but it is good information to have for the future.
Thank You
Murray, thanks for highlighting the need for a pay-per-call platform within the affiliate network.
At AvidTrak (www.AvidTrak.com) we provide a call-tracking product similar to Ring Revenue’s which allows publishers to monetize their ad inventory in a more complete manner.
We also help publishers identify the exact search keyword leading to their site visitor landing on the Publisher’s website and making the phone call in response to an advertisement. This helps publishers in their SEO efforts (identifies which KW’s generate calls) and yields ad revenue.
Lastly, AvidTrak is utilized by SEM practioners in identifying their profitable keywords. We provide detailed reports on the exact PPC keyword that led to the phone call. AvidTrak also reaches in to your Adwords’ account and informs you the exact PPC cost for each keyword that yielded a phone call. The result is less wasted spend on non-converting keywords, and improved campaign ROI.
I want to do this through Pay Per Click but I can’t get approved by the advertisers – what can I do to get approved both on the affiliate and the PPC (most PPC will not pay unless you are in their affiliate program also)
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