Word-of-mouth marketing uk
What is word-of-mouth marketing anyway?
Word-of-mouth marketing uk
Word-of-mouth marketing uk
(7 posts) (3 voices)-
Posted 2 years ago #
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Posted by unregistered user: mountain tents
“word of mouth” is basically what is being said about your business or product. There are several strategies to begin this, the most simple and basic is taking care of your customers so that positive referrals can take root.
Posted 2 years ago # -
Posted by unregistered user: Murray
mountain tents thank you for your comment, shame you used your keywords in your name and link to a site which is not working….
Posted 2 years ago # -
Posted by unregistered user: Aaron Savage
I have to be honest and say that I have never been comfortable with the term ‘Word of Mouth’. It’s too imprecise and generally fluffy to be a term I can take seriously. There is also an image in my head that the epitome of Word of Mouth marketing would be of Hilda Ogden and Ena Sharples in a 1970s episode of Coronation street as they gossiped about the price of stout in the Rovers Return. (Links provided for the benefit of our international audience, can’t stand it myself)
On a more serious point Word of mouth does tend to give rise to a phrase which too little time is being spent on and that is ‘lifetime customer value’.
It is a very good thing that we are now looking at ROI as s serious proportion in media and can measure results like never before, but there is a temptation to look at thing in a very narrow way and simply say this worked and that didn’t after a five minute measurement when we already know that it is the long tail which is important.
In general there is a discussion at the moment about how when and if digital marketing as a whole can grow up enough to be able to take the coveted ‘Lead Agency’ position in a client relationship. I suspect the reason is right but not until digital marketing agencies start providing an overall Digital Marketing Strategy, as part of their offer. Terms like Word of Mouth marketing, can inform and teach us lessons but I am not sure that it will serve a useful purpose when used in a boardroom presentation to a client.
Posted 2 years ago # -
Posted by unregistered user: David Sroka
For those who find the term “word-of-mouth marketing” to be “imprecise and generally fluffy,” there is a branch that is very concrete: customer reference management. Customer reference management programs have long existed in the major technology firms, but they’re popping up in smaller companies and other industries. The programs are responsible for managing a membership complete with benefits and a sense of community. Members are satisfied customers willing to share their experiences with potential buyers. In return they’re given more peer-to-peer networking opportunities, greater say in future product development, joint marketing opportunities, etc. Ultimately the program’s impact is measured by the amount of new revenue it influences. This is concrete and straightforward.
Posted 2 years ago # -
Good point David Sroka .
Posted 2 years ago # -
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Posted 1 month ago #
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